anon answered on 8 Mar 2021:
I think you can split this into those who want to follow social norms and thus make decisions in everyday life to follow these, and those that want the exact opposite! Though why there is a difference isn’t exactly clear, but I will attempt to outline some ideas!
We can look at the individual to see why some may and some may not use their judgments of social norms on decisions made. Some do it for just reasons, things like wanting to defy the social norms for ethical reasons, like prevalent racist and sexist views of society.
So as we can see there can an individual difference, but also there can be a societal or generational difference. If we think to Asch’s line study in 1950s (where people chose the wrong answer on purpose to fit it), society back then was a lot more about conformity to conventional ways.
Your question also brings in the notion of decision making (which I won’t go over!) – how do our thoughts and decision-making faculties work? Are they that influenced by wanting to conform/not conform or is there something else driving our decisions!?